100% More Stain Removal - Arm & Hammer Charcoal White Toothpaste is formulated with activated charcoal, which effectively removes 100% more surface stains than regular toothpaste, helping you achieve a noticeably whiter smile with consistent use. Activated Charcoal Power - The inclusion of activated charcoal in the formula provides deep cleaning action, gently polishing teeth and lifting away tough stains caused by coffee, tea, wine, and other common staining agents without being harsh on enamel. Peppermint Freshness - Infused with a refreshing peppermint flavor, this toothpaste delivers long-lasting freshness, helping to combat bad breath and leaving your mouth feeling cool, clean, and invigorated after each brushing. Baking Soda Benefits - Alongside charcoal, Arm & Hammer’s signature baking soda works to neutralize acids, balance the pH in your mouth, and naturally whiten teeth, promoting overall oral health and preventing enamel erosion. Gentle on Enamel - Despite its powerful stain-removing abilities, the toothpaste is designed to be gentle on enamel, making it suitable for daily use. It helps maintain the strength and health of your teeth and gums while enhancing your smile. Specifications Department Unisex Oral Care Whitening Shelf Life 3 year What's In The Box ARM & HAMMER Charcoal White Toothpaste 75ml